Jas


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Hi, my name is Jasmin (or Jas) and I design brands and identities that feel alive. Previously a brand design intern at Sunday Afternoon. Currently a senior studying Communication Design at Carnegie Mellon University and pursuing a minor in Computation+Textiles) <3



Alhambra: Patterns as Language
Team: Amber Li & I

The Alhambra, a defining symbol of Islamic influence in Spain, is covered in thousands of religious inscriptions and geometric artworks that have remained untouched for centuries. Unlike the ornate carvings of European palaces and cathedrals, Arabic ornamentation at the Alhambra avoids human and animal motifs, instead relying on geometric patterns, floral designs, and, most notably, calligraphy. With over 9,000 inscriptions woven into its walls, the Alhambra isn’t just an architectural masterpiece—it’s a living testament to the power of words in preserving culture.

‘Alhambra: Patterns as Language’ is an exhibition that explores the palace’s intricate inscriptions, patterns, and layered history. Its brand identity—spanning a patterning system, publication, and interactive web tool—creates an experience that highlights the Alhambra’s artistry and significance.
The patterning system functions as a wayfinding tool, that paired with the maps, calls attention to the defining features of each room. Radial motifs pull from the palace’s existing patterns and architectural elements, helping visitors navigate the space while immersing them in its visual language. From our research into the Alhambra’s inscriptions, we identified five key themes—nature, religion, and dynastic history among them. The publication pairs each theme with a corresponding inscription and its translation, featuring both modern Arabic, set in Kufic to reflect the original calligraphy, and English. This bilingual approach ensures these words aren’t just decorative but remain an active part of the palace’s history. The interactive web tool brings these patterns to life, breaking down how they’re built and allowing visitors to create their own. By engaging with the process, visitors aren’t just observing history—they’re becoming part of it, allowing them to appreciate the complex relationship between art, architecture, and identity. Each element of this exhibition ultimately reinforces the importance of preserving the Alhambra for generations to come.