My name is Jasmin Palermo and I am a NYC-based brand designer with a concentration in typography and flexible identity systems.
Currently freelancing Thanks for stopping by!
Gotham
Team: Sunday Afternoon
Creative Directors: Juan Carlos Pagan, Rich Tu, Ahmed Klink
Senior Designer: Simon Fréour Junior Designer: Julie Simon
The Gotham rebrand was an opportunity to reshape the identity of a well-established agency, best known for its work with Maybelline, into something bolder, more expansive, and undeniably confident. As a junior design intern on the project at Sunday Afternoon, my focus was on motion and internal brand direction, helping to craft a visual system that captured Gotham’s dynamic energy.
At the heart of the rebrand was the creation of a monogram “G,” designed as a flexible container for imagery—allowing Gotham’s work to take center stage while maintaining a strong, recognizable mark. When meeting with their team, their New York energy and bold personalities became the foundation for the wordmark: assertive, modern, and self-assured.