JAS


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My name is Jasmin and I am a NYC-based brand designer with a concentration in flexible identity systems. Previously a brand design intern at Sunday Afternoon. Recently,  a Young Ones ADC finalist. Thanks for taking a look 👀 !



Gotham (Case study awaiting public release)
Team: Sunday Afternoon (Creative Directors – Juan Carlos Pagan, Rich Tu, Ahmed Klink. Senior Designer – Simon Fréour. Junior Designer – Julie Simon.)

The Gotham rebrand was an opportunity to reshape the identity of a well-established agency, best known for its work with Maybelline, into something bolder, more expansive, and undeniably confident. As a junior design intern on the project at Sunday Afternoon, my focus was on motion and internal brand direction, helping to craft a visual system that captured Gotham’s dynamic energy.
At the heart of the rebrand was the creation of a monogram “G,” designed as a flexible container for imagery—allowing Gotham’s work to take center stage while maintaining a strong, recognizable mark. When meeting with their team, their New York energy and bold personalities became the foundation for the wordmark: assertive, modern, and self-assured.

This rebrand wasn’t only about reinvention but about amplification—showcasing Gotham not just as an agency rooted in beauty but as a creative force with the range and confidence to push beyond expectations.
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