Jas

I’m Jasmin Palermo an NYC-based brand designer with a concentration in typography and flexible identity systems.

Currently freelancing

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jj

The Alhambra: Patterns as Language

An exhibition that explores the Alhambra’s layered history.

Beads Typeface

A family of experimental variable fonts inspired by the movement of beads.

jj

Gotham

Rebranding a well-established agency into something bolder with Sunday Afternoon.

HOKA

A motion-forward campaign for the MAFATE 5 with Sunday Afternoon.

jj

Intimate Stories of Type & Protest

A riso type collection exploring the intersection of activism and letterforms.

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Common Kitchen (Cocina Común)

A pop-up food cart that revolves around cultural exchange and community.